Output in October of the next generation of smartphones Apple iPhone strengthened positions in the markets of Great Britain and the U.S. but in Europe, interest in these devices was not as significant. As a result, Apple's share of the smartphone market began to diminish. The fight against the dominant smartphone market by Google in Europe was lost. While in the U.S., Britain and Australia are bought iPhone with the same intensity and the proportion of these vehicles in the U.S. grew from 25 to 36%, and in Britain from 21 to 31%, nothing like that in the EU is not observed. On the contrary, the French market share decreased from 29 to 20%, in Germany from 27 to 22%. Around the same rates of interest fall in Italy and Spain. The greatest decline in demand on the French market due to its greatest sensitivity to price increases. In other countries this process is the same reason - a pragmatic European buyers are reluctant to buy one of the most expensive models on the market, while the economy of their country is going through hard times. Sales of the iPhone in Europe down place that loses in the European Apple intensity is OS Android. According to various countries, the percentage of devices running Google's varied and ranges from 46% to 61%. The greatest rate of 61% was recorded in Germany. Android on the side of a wide variety of models from different manufacturers, which offer not only the devices with different functionality, but also designed for various income buyers.
