Ericsson demonstrates solutions and technology to serve new type of user behavior at Broadband World Forum 2011
Transition to Networked Society driven by Mobility, Cloud and Broadband
Monetizing OTT services like video
Efficient converged transport and next generation IP networks
Here in the middle of the transition to the Networked Society, operators face challenges addressing the forces driving the change: the move to the cloud, the need to maintain or increase broadband speed and new user demands on mobility. During his keynote speech at Broadband World Forum in Paris, Ericsson (NASDAQ: ERIC) Executive Vice President and head of Networks, Johan Wibergh addressed the importance of broadband speed for an economy – the fact confirmed by a new study Ericsson made with Arthur D. Little and Chalmers University of Technology*.
“Broadband has the power to spur economic growth by creating efficiency for society, businesses and consumers. It opens up possibilities for more advanced online services, smarter utility services, telecommuting and telepresence,” said Wibergh. “At the same time, we see a new type of user – who is fluid across different screens and devices, demand control over identities, services and content in the cloud. The cloud users drive traffic growth and expect fast broadband speed and access from anywhere, anytime.”
At Broadband World Forum, Ericsson presents new models for Total Value of Ownership and how to monetize OTT services, which support operators in their transition and thereby enable optimal user experience. Keeping the consumer in focus, one of the solutions presented provides seamless connection of smartphones and tablets to operator-controlled WiFi networks (hot-spots). Ericsson is also helping operators to find new revenue streams by exploring differentiated service offerings and how to improve the efficiency using the latest IP-based network solutions in the mobile backhaul and converged transport area.
During the show, Ericsson demonstrates solutions and technology needed to serve new types of users (Ericsson booth: B1 in Hall Pierre Curie, CNIT La Défense). Through product and solution launches, Ericsson addresses the importance of transforming the network from primarily a bit pipe to an enabling platform for both consumers and service providers.
Demos
SSR 8020 – Smart Services Router Now ready for delivery, the routers provide the platform for the next generation IP networks thanks to its system efficiency, scalable architecture and family concept.
Monetizing OTT Services – Guaranteed OTT services and superior user experience Demonstrating different guaranteed OTT services based on Bronze, Silver and Gold service selection. Enforcement is done by the network together with policy control features. Improved speed and superior user experience enabled by the use of caching.
Monetizing OTT – total value of ownership model Shows new service ideas and business models for monetizing Over The Top (OTT) video. This model shows the business models for fixed as well as mobile network. It also shows cost-effective ways to deliver video to consumers.
Network Integrated WiFi solution Ericsson presents its solution enabling seamless connection of smartphones to operator-controlled WiFi access -- without requiring a specific software client in the device and without any user interaction. The solution improves indoor coverage and mobile broadband capacity while it opens up for new business opportunities for mobile operators and hot-spot providers.
Mobile Cloud Accelerator The Ericsson-Akamai offering is designed to create an opportunity for mobile network operators to monetize network assets, such as QoS for over-the-top content. The demo describes the user experience with and without Mobile Cloud Accelerator.
Mobile Backhaul and Converged Metro Transport A complete demonstration of an all-packet mobile backhaul including the product families MINI-LINK SP, MINI-LINK PT and Ericsson SPO 1400. One of the highlights is the SPO 1400 protected metro ring transporting IP/Ethernet via MPLS-TP.
Deep Fiber Access Presentation of an interactive Total Value of Ownership tool to compare business cases for rolling out various flavours of FTTx. Demonstration of a small cell ONT connected to a GPON network where mobile user video traffic is backhauled and live hardware showing the co-existence of GPON and WDM-PON over single fiber. On top, a full range of end-to-end services are presented with capabilities for planning, building, optimizing and managing broadband networks.
Access Performance Manager Demonstrating a powerful software tool for access network supervision that is managing a database of copper and fiber subscribers. The tool maximizes the usage of the network while providing better performance.
Mobile Broadband Charging Monetize broadband through increased uptake with targeted pricing, promotions, cross service bundles and a differentiated user experience. Presenting possibilities to upgrade customers, by providing real-time spending control and real-time notifications as well as providing actions to secure cost efficiency.
