The fact that the increase in picture quality, which can be accessed using the built-in camera phone, will lead to the gradual extinction of simple digital camera market, no doubt. Needs of the majority owners of tsifromylnits humble enough to completely satisfy images obtained with the phone. Studies conducted by NPD showed that over the past year, at least in the U.S. market exploded. If in 2010 the share of cameras, designed exclusively for photography 52% of all shots, then in 2011 - only 44%. The share of smartphones last year accounted for 17% of the frames, and ending in 2011 is 27%. The remaining 29% - a photograph obtained by the tablets, mobile phones, camcorders, web cameras and other devices. Such a marked decline in the share of growth in the number of cameras and smartphones, which are used in their roles suggests that the camera smartphone in the understanding of a significant proportion of consumers does not worse than the camera. Of course, the increase in the number of images taken at smartphones and phone occurs largely at the expense of mirror sets, or prosyumerok ultrazoom - the main shock is applied to simple cameras, which are implemented on a "brought-shot." Although a number of photos on the mobile phone is made and the owners of the above types that play tsifromylnitsam and phones in size. However, it is in favor of reducing the share of "shoot cameras," says the fact that 11 months of 2011 the market simple Digital Cameras (point-and-shoot camera) in terms of money fell by 18% and in absolute terms by 17%.
