ZTE FTTx Model Breakthrough in Global Market
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, has secured 112 FTTx commercial contracts in international markets in the first half of 2011, surpassing the number of the company’s international FTTx contracts in all of 2010.
FTTx contracts have been signed in countries in Western Europe, the Middle East, the Commonwealth of Independent States, South America, Africa and Asia Pacific. ZTE also holds more than a 40 percent market share in China. This achievement emphasizes the success of ZTE’s “differentiated FTTx marketing models” which focus on proposing networks specifically designed for each country or region’s specific needs rather than a standardised global model.
Through sustained innovation, ZTE has maintained rapid growth in the FTTx area. Based on an analysis of the different market landscapes, ZTE’s segmentation strategy aims to provide target users with differentiated solutions. In 1H 2011, Europe, America, and the Asia-Pacific region (including Southeast Asia and South Asia) each accounted for over 30% of ZTE’s international FTTx contracts.
“Sustained innovation is the engine of our growth,” said ZTE Vice President Xu Ming. “The more we understand a customer, the deeper we can align our operation with its needs, and the more value we can bring to all parties involved.”
Investments in wireless and national broadband network construction are steadily increasing in 2011. ZTE’s revenue from international business in the first half of 2011 rose 36.4 percent year-on-year to RMB 20.81 billion, becoming the main driver of the company’s continued fast growth during this period.
