E-Plus Group modernizes optical network to meet mobile broadband demand
Germany’s E-Plus Group offers now improved mobile broadband with higher bandwidth, thanks to an upgraded backbone network deployed by Nokia Siemens Networks. The country-wide upgrade, based on flexible, cost-effective Ethernet technology, covers more than 60 sites. The system also incorporates a wavelength division multiplexing (WDM) backhaul platform from ADVA Optical Networking to improve E-Plus’s ability to respond to sudden surges in mobile data traffic.
“The use of mobile Internet and broadband services keeps increasing as users demand anytime, anywhere connectivity,” said Gerhard Lüdtke, director, Access Network of E-Plus Group. “E-Plus implemented a backbone network that is fast and flexible enough to meet the increasing demand. In addition the backbone network provides the cost efficiencies to operate successfully at current traffic volumes.”
“Today, operators need to quickly rise to the challenge of sudden surges in the mobile data traffic,” said Ingo Goldenberg, head of customer team E-Plus Group at Nokia Siemens Networks. “With Ethernet emerging as the dominant technology for cost-effective data transport, E-Plus is ensuring that its investment is well-protected today and in the years to come.”
The backbone network is based on next-generation metro area network (MAN) platforms from Nokia Siemens Networks (the hiT 7070 and hiT 7030 platforms), and its partner ADVA Optical Networking (FSP 3000 platform).
“ADVA Optical Networking’s FSP 3000 platform delivers E-Plus a reliable solution that provides flexibility to add backbone capacity and ensure scalability,” said Hartmut Müller-Leitloff, vice president for sales central Europe at ADVA Optical Networking. “Up to 80 wavelengths per fiber pair, and fully integrated transponder and multiplex transponder options ranging from 100 Mbps to 40 Gbps – and soon 100 Gbps – enable new services and higher customer satisfaction. Multi-degree Reconfigurable Optical add-drop Multiplexer (ROADMs) provides the E-Plus Group highest flexibility to handle future traffic demand in its DWDM backbone.”
With the upgraded backbone network, E-Plus is able to meet different bandwidth needs and respond to sudden traffic surges. Next-generation metro (NGM) platforms link the backbone to network elements such as access systems and routers. This ensures the increased performance is well-distributed throughout the network. In addition, Nokia Siemens Networks’ network management solution enables E-Plus to manage the NGM end-to-end.
Nokia Siemens Networks was responsible for the complete system integration and project management, using its in-house expertise to ensure that the network meets the business demands of E-Plus and the service demands of its subscribers.
About ADVA Optical Networking
ADVA Optical Networking (FSE: ADV) is a global provider of intelligent telecommunications infrastructure solutions. With software-automated Optical+Ethernet transmission technology, the Company builds the foundation for high-speed, next-generation networks. The Company’s FSP product family adds scalability and intelligence to customers’ networks while removing complexity and cost. With a flexible and fast-moving organization, ADVA Optical Networking forges close partnerships with its customers to meet the growing demand for data, storage, voice and video services. Thanks to reliable performance for more than 15 years, the Company has become a trusted partner for more than 250 carriers and 10,000 enterprises across the globe. For more information, visit www.advaoptical.com.
About E-PLUS Group
The E-Plus Group is the challenger on the German mobile communications market. Simple services tailored to customer needs and a major reduction in call and data charges can be traced back to the initiative of the third-largest mobile network operator in Germany. After revolutionizing the voice market for larger user groups now the company opens the mobile data market for the masses by its massive network roll-out and highly attractive low-priced data tariff schemes. As a result of innovative business models, modern structures and strong partnerships the E-Plus Group was able to significantly strengthen its market position and show a more dynamic and profitable development than the market. Since 2005 E-Plus Mobilfunk GmbH und Co. KG has developed into a family of brands offering target group-specific services and thus breaks new ground in mobile communications in Germany. The flat-rate brand BASE and the mobile discounters simyo and blau are market leader in their segments, while the original E-Plus brand offers a range of services to its existing customers. The brand AY YILDIZ addresses the Turkish community in Germany. Vybemobile is aimed to appeal to young music lovers. The partners of the E-Plus group include many other brands, such as MEDIONmobile (ALDI TALK) and music TV station MTV. More than 21.5 million customers are using the network of the E-Plus Group to make calls and send text messages or data. The Group generates an annual revenue of €3.2 billion (2010) and employs more than 2,650 people (FTE) in Germany. For more information, visit www.eplus-gruppe.de.
About Nokia Siemens Networks
Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland.
www.nokiasiemensnetworks.com
