As part of its grand mobile plans, The Weather Channel launched a dedicated Android application. Available through Android Market, the new app gives users the ability to view fully customized weather maps, detailed conditions and forecasts, local video and severe weather alerts. Weather information can be viewed for neighborhood (i.e. schools, parks, lakes and more) to assist with daily activity planning. Additionally, location-enabled severe weather alerts let users know when dangerous weather threatens their area.
The Weather Channel for Android is an effective use of the many capabilities of the Android platform and offers unrivaled ease-of-use. The application includes interactive maps that are fully customizable and feature the functionality of Google Maps. Users can decide to display layers such as radar, clouds, UV index, rainfall, snowfall and more. Location-based video forecasts with The Weather Channel on-air talent include conditions and forecasts for your current location or other U.S. locations.
Commenting on the announcement, The Weather Channel Interactive’s Louis Gump said: “This product builds upon that deep knowledge and resource base, with features such as interactive maps, severe weather alerts, and extensive customization options available on this new platform. As a result, this product will again change the way consumers interact with weather information, from Concourse A at the airport to bleachers at the local softball field and beyond.”
